Knowledge Library
Where your company defines how it talks about the business — metrics, business terms, acronyms, processes, dashboards, datasets, teams, and policies, all connected and governed.
7 definitions
GA4 · Engaged Session
A session lasting 10s+, with a conversion, or 2+ pageviews (Google's definition).
ExternalVerifiedExternal88/100
Meta · Post Engagement
Total actions (reactions, comments, shares, clicks) on a post or ad.
ExternalVerifiedExternal85/100
Google Ads · Engagement
A campaign-type-dependent interaction (e.g. expand on Lightbox ads).
ExternalApprovedExternal76/100
LinkedIn · Engagement Rate
Engagements divided by impressions on sponsored content.
ExternalApprovedExternal74/100
GA4 · Purchase Revenue
Revenue from purchase events tracked in GA4 (pre-refund, tag-dependent).
ExternalApprovedExternal72/100
HubSpot · Marketing Qualified Lead
A contact HubSpot flags as marketing-qualified based on lifecycle stage.
ExternalApprovedExternal68/100
Salesforce · Account
An organization record in the CRM (may span multiple products).
ExternalApprovedExternal66/100