ExternalPlatformApprovedExternal
LinkedIn · Engagement Rate
Engagements divided by impressions on sponsored content.
74
Quality scoreThis is LinkedIn Ads’s own definition of “Engagement rate”. It is not an approved internal Northwind definition.
Platform formula
(clicks + likes + comments + shares + follows) / impressions
Specification
- Platform
- LinkedIn Ads
- Category
- Engagement
- Last verified
- Feb 18, 2026
Behavior
Includes
- Clicks
- Reactions
- Comments
- Shares
- Follows
Excludes
- Impressions without interaction
Known limitations
- Ratio to impressions, not sessions
Maps to internal
Engagement RatePartially comparable
Both are ratios, but denominators differ (impressions vs sessions).
Compare definitionsSources
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