Taxonomy Builder
Define a naming schema for marketing campaigns, generate consistent taxonomy strings, and save them to a shared library.
Naming standard
Campaign Naming Convention
5 segments joined with "_".
Start from an industry template
Apply a starter naming convention built for your industry, then customize it.
E-commerce
Region, channel, funnel stage, product line — built for paid/organic campaign tracking across a catalog.
Region _ Channel _ Funnel Stage _ Product Line _ Period
SaaS
Go-to-market motion, lifecycle stage, plan tier — built for PLG and sales-led funnels side by side.
Region - Motion - Lifecycle Stage - Plan Tier - Period
Agency / B2B Services
Client code, practice area, engagement type — built for multi-client, multi-practice reporting.
Client Code . Practice Area . Engagement Type . Period
Taxonomy schema
5 segments joined with _ — Region _ Channel _ Objective _ Campaign Name _ Period
Generate a taxonomy string
Generated string
—
Saved taxonomy strings — Campaign Naming Convention
| Taxonomy string | Notes | Created | |
|---|---|---|---|
NA_PAID-SOCIAL_AWARENESS_SUMMER-LAUNCH_2026-Q3 | Summer product launch — paid social awareness push | 2026-06-02 | |
EMEA_EMAIL_RETENTION_LOYALTY-REFRESH_2026-Q2 | Lifecycle email refresh for lapsed loyalty members | 2026-04-18 | |
APAC_PAID-SEARCH_CONVERSION_BACK-TO-SCHOOL_2026-Q3 | Back-to-school search conversion campaign | 2026-06-20 |