Benchmarks
Evidence-backed benchmarks from trusted public sources. This external knowledge layer complements your internal definitions and never overwrites them.
Research-backed benchmarks are drawn from published sources — each links to its source. Metrics without one can generate an AI-inferred benchmark on demand. Nothing is added to your company dictionary automatically.
Metric benchmarks
30 research-backed · 109 AI-inferred
Research-backed benchmarks · 30
High-confidence reference points sourced from published research.
Gross Margin
Gross profit expressed as a percentage of revenue.
LTV to CAC Ratio
Customer lifetime value divided by customer acquisition cost.
Bounce Rate
Percentage of sessions or visits that meet the selected definition of a bounce.
Average Order Value
Average revenue generated per completed order.
Monthly Active Users
Distinct users who meet the active-user definition during a month.
Net Promoter Score
Promoter percentage minus detractor percentage from a recommendation survey.
Cost per Acquisition
Average cost required to generate a defined acquisition or conversion.
Return on Ad Spend
Revenue attributed to advertising divided by advertising cost.
Customer Satisfaction Score
Average or positive-response share from a satisfaction survey.
Free-to-Paid Conversion Rate
Percentage of eligible free users or accounts that convert to a paid plan.
Customer Acquisition Cost
Average cost incurred to acquire one new customer.
Churn Rate
Percentage of customers or recurring revenue lost during a period.
Day 7 Retention
Percentage of a cohort that returns or remains active seven days after the starting event.
Stickiness
Frequency proxy commonly calculated as daily active users divided by monthly active users.
Gross Revenue Retention
Recurring revenue retained from an opening customer base before expansion revenue.
SaaS Magic Number
Annualized incremental recurring revenue divided by prior-period sales and marketing expense.
Trial Conversion Rate
Percentage of trial starts that become paying customers within the defined window.
Conversion Rate
Percentage of eligible users or sessions that complete a defined conversion.
Engagement Rate
Percentage of eligible exposures, users, or sessions that produce defined engagement.
Sales Win Rate
Percentage of closed opportunities that are won.
First Response Time
Elapsed time between a support request and the first qualifying response.
Signup Conversion Rate
Percentage of eligible visitors or leads who complete account registration.
Day 30 Retention
Percentage of a cohort that returns or remains active thirty days after the starting event.
Net Revenue Retention
Recurring revenue retained from an opening customer base after churn, contraction, and expansion.
Rule of 40
Sum of growth rate and profitability margin used as a SaaS efficiency indicator.
Day 1 Retention
Percentage of a cohort that returns or remains active one day after the starting event.
Logo Churn Rate
Percentage of customer accounts lost during a period.
CAC Payback Period
Time required for customer gross profit to recover acquisition cost.
Burn Multiple
Net cash burned divided by net new recurring revenue generated.
First Contact Resolution Rate
Percentage of support cases resolved during the first qualifying interaction.
AI-inferred benchmarks · 109
Generated on demand from the metric definition — review before relying on them.
Net Revenue
Revenue remaining after refunds, discounts, allowances, and similar deductions.
Gross Revenue
Revenue before refunds, discounts, allowances, and other reductions.
Gross Profit
Revenue minus the direct cost of producing or delivering goods and services.
Clicks
The number of times users clicked an ad.
Net Profit
Profit remaining after all operating expenses, interest, taxes, and other costs.
Impressions
The number of times an ad was served or displayed.
Conversions
The number of valued actions attributed to ads.
Video Views
The number of times a video ad was viewed, per the platform's view threshold.
Customer Lifetime Value
Estimated economic value generated by a customer across the relationship.
Cost per Click
Average advertising cost for each recorded click.
Click-Through Rate
Percentage of impressions that result in clicks.
Daily Active Users
Distinct users who meet the active-user definition during a day.
Weekly Active Users
Distinct users who meet the active-user definition during a week.
Pipeline Value
Total value of open sales opportunities within a defined pipeline scope.
Monthly Recurring Revenue
Normalized recurring subscription revenue expected in a month.
Lead Conversion Rate
Percentage of leads that progress to a defined downstream stage or outcome.
Average Sales Cycle Length
Average elapsed time from the selected starting stage to a closed sale.
Engaged Sessions
Sessions that meet the analytics platform's configured engagement criteria.
Video Completion Rate
The percentage of eligible video plays, starts, or impressions that reached the end of the video.
Quality Score
A platform diagnostic that evaluates the expected quality and relevance of an ad, keyword, landing page, or other advertising entity.
Landing Page Views
The number of times an ad click resulted in the linked destination successfully loading.
Impression Share
The percentage of estimated eligible impressions that an ad or campaign actually received.
Frequency
The average number of times each reached person, account, household, or device was exposed to an ad during a defined period.
Share of Voice
A brand's share of promotional activity or exposure relative to the total measured activity in its competitive category.
Operating Profit
Profit from core operations before interest and taxes.
Closed-Loop Attribution
Measurement that connects promotional exposure or engagement to downstream healthcare or commercial outcomes.
Net New MRR
New and expansion MRR minus contraction and churned MRR.
Total Contract Value
Total contracted economic value across the full agreement term.
Annual Recurring Revenue
Normalized recurring subscription revenue expected over a year.
Customer Retention Rate
Percentage of customers retained over a defined period.
Employee Turnover Rate
Percentage of employees who leave during a defined period.
Revenue
Total income generated from ordinary business activities before deductions.
New Subscriptions
Count of subscription relationships started during a defined period.
Paid Subscriptions
Count of active subscriptions currently generating recognized or contracted revenue.
Trial Starts
Count of users or accounts that begin a product trial.
Weekly Active Accounts
Distinct accounts meeting the active definition during a week.
Operating Margin
Operating profit expressed as a percentage of revenue.
Time to First Value
Elapsed time between a user's starting event and first realization of defined product value.
Time to Value
Elapsed time required for a user or customer to realize a meaningful product outcome.
Net Profit Margin
Net profit expressed as a percentage of revenue.
Product Qualified Leads
Count of users or accounts meeting product-usage criteria associated with sales readiness.
Product Qualified Lead Rate
Percentage of eligible users or accounts that become product-qualified leads.
Active Accounts
Distinct customer accounts meeting the active-account definition during a period.
Average Session Duration
Average elapsed duration of sessions meeting the reporting definition.
Median Session Duration
Median elapsed duration across sessions meeting the reporting definition.
Committed Monthly Recurring Revenue
Contracted monthly recurring revenue including eligible future committed changes.
Return on Investment
Net gain from an investment divided by its cost.
Reach
The number of distinct people, accounts, households, or devices exposed to an ad at least once during a defined period.
View-Through Conversion Rate
The percentage of eligible ad impressions or view-through exposures associated with a later conversion without a qualifying ad click.
Activation Rate
Percentage of eligible users who complete the product's defined activation event.
Expansion Revenue
Additional recurring revenue generated from existing customers.
Contraction Revenue
Recurring revenue lost from existing customers who downgrade or reduce usage.
Churned Revenue
Recurring revenue lost when customers fully terminate service.
New MRR
Monthly recurring revenue generated by newly acquired customers.
Expansion MRR
Incremental monthly recurring revenue from existing customers.
Contraction MRR
Monthly recurring revenue lost through downgrades or reduced usage.
Churned MRR
Monthly recurring revenue lost through customer cancellations.
Inventory Turnover
Cost of goods sold divided by average inventory for a period.
Customer Lifetime
Average or estimated duration of the customer relationship.
Gross-Margin-Adjusted Payback
Acquisition cost divided by monthly gross profit generated per acquired customer.
Monthly Cash Burn
Net cash decrease attributable to operations during a month.
Crash-Free User Rate
Percentage of active users who experience no application crash during a period.
Cost per Engaged Session
Advertising or campaign cost divided by the number of engaged sessions attributed to that spend.
Onboarding Completion Rate
Percentage of new users or accounts that complete the defined onboarding flow.
Feature Adoption Rate
Percentage of eligible users or accounts that use a defined feature.
Feature Retention Rate
Percentage of feature adopters who continue using the feature in a later period.
Customer Health Score
Composite indicator estimating customer relationship health using selected inputs.
Sessions per User
Average number of sessions generated per distinct user.
Renewal Revenue Rate
Percentage of eligible recurring revenue renewed for the next term.
Cross-Sell Rate
Percentage of eligible customers purchasing an additional product or product category.
License Utilization Rate
Percentage of purchased licenses actively used under the selected definition.
Product Engagement Score
Composite score summarizing selected product usage signals.
Error Rate
Percentage of eligible requests, events, or transactions that result in an error.
Upsell Rate
Percentage of eligible customers purchasing a higher-value version or additional capacity.
Unique Reach
An estimated count of distinct people exposed to an ad, deduplicated across supported devices, formats, sites, apps, or networks.
Revenue Churn Rate
Percentage of recurring revenue lost from churn and contraction during a period.
Cost per Thousand Impressions
Advertising cost for every one thousand impressions served.
New Customers
Count of customers acquired during a defined period.
TRx
The total number of prescription fills for a drug during a defined period, including new prescriptions and refills.
NRx
The number of new prescription transactions for a drug during a defined period, excluding refills but commonly including prescription renewals.
Feature Penetration
Share of active users or accounts that use a feature during a defined period.
Core Action Completion Rate
Percentage of eligible users who complete the product's designated core action.
Monthly Active Accounts
Distinct accounts meeting the active definition during a month.
HCP Reach
The number or percentage of distinct healthcare professionals in a defined target universe who were exposed to or engaged by a campaign.
NBRx
A new-to-brand prescription identifying a patient's first qualifying use of a specific brand within a defined lookback period.
Pages per Session
Average number of page views recorded per session.
Screens per Session
Average number of screen views recorded per app session.
Returning User Rate
Percentage of active users who have previously used the product.
Patient Reach
The estimated number or percentage of distinct patients or qualified consumer audience members exposed to a campaign.
Persistency
The duration of time from treatment initiation until treatment discontinuation.
Prescription Lift
The difference or relative increase in prescription outcomes for an exposed group compared with an appropriate unexposed or control group.
Cash Runway
Estimated number of months before available cash is exhausted at the current burn rate.
Support Ticket Rate
Number of support tickets relative to users, accounts, or transactions.
Adherence
The extent to which medication-taking behavior follows the prescribed dose and timing regimen.
Self-Service Resolution Rate
Percentage of support needs resolved without direct agent assistance.
Renewal Rate
Percentage of eligible contracts or subscriptions that renew.
Seat Utilization Rate
Percentage of provisioned seats associated with qualifying active use.
Events per User
Average number of tracked events generated per distinct user.
New User Rate
Percentage of active users classified as new during the reporting period.
Annual Contract Value
Annualized value of the recurring components of a customer contract.
Average Revenue per User
Average revenue generated per user during a defined period.
Average Revenue per Account
Average revenue generated per customer account during a defined period.
Tickets per Account
Average number of support tickets generated per customer account.
Resolution Time
Elapsed time between support case creation and resolution.
Audience Quality
A measure of how strongly an exposed media audience aligns with a clinically or commercially relevant target population.
NPI Match Rate
The percentage of eligible HCP records, exposures, or identifiers that can be linked to a valid National Provider Identifier.
Monthly Recurring Revenue
Normalized monthly value of all active subscriptions.
Annual Recurring Revenue
MRR expressed on an annualized basis (MRR × 12).
Lifetime Value
Expected gross margin from a customer over their lifetime.
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Research sources
A curated catalog of 7+ items drawn from trusted public sources, including: