ExternalPlatformVerifiedExternal
Meta · Post Engagement
Total actions (reactions, comments, shares, clicks) on a post or ad.
85
Quality scoreThis is Meta Ads’s own definition of “Post engagement”. It is not an approved internal Northwind definition.
Platform formula
SUM(reactions + comments + shares + clicks + saves + other post interactions)
Specification
- Platform
- Meta Ads
- Category
- Engagement
- Source version
- Meta Business docs, Mar 2026
- Last verified
- Mar 1, 2026
Behavior
Includes
- Reactions
- Comments
- Shares
- Link & non-link clicks
- Saves
Excludes
- Passive impressions without interaction
- Video 3s views (separate metric)
Known limitations
- Counts interactions with platform content, not product usage
- A single user can generate many engagements
Maps to internal
Engagement RateNot comparable
Meta counts content interactions; internal Engagement Rate counts in-product actions per session. Different behavior — do not combine.
Compare definitionsSources
No sources recorded yet.