ExternalPlatformApprovedExternal
HubSpot · Marketing Qualified Lead
A contact HubSpot flags as marketing-qualified based on lifecycle stage.
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Quality scoreThis is HubSpot’s own definition of “Marketing Qualified Lead”. It is not an approved internal Northwind definition.
Specification
- Platform
- HubSpot
- Category
- Lifecycle
- Last verified
- Feb 10, 2026
Behavior
Includes
- Contacts at MQL lifecycle stage
Excludes
- Subscribers
- Leads below threshold
Known limitations
- Lifecycle stage is configurable per portal
Maps to internal
Qualified LeadPartially comparable
HubSpot MQL maps to the Marketing view of Qualified Lead, not the Sales-accepted (SQL) view.
Compare definitionsSources
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