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HubSpot · Marketing Qualified Lead

A contact HubSpot flags as marketing-qualified based on lifecycle stage.

68
Quality score

This is HubSpot’s own definition of “Marketing Qualified Lead”. It is not an approved internal Northwind definition.

Specification

Platform
HubSpot
Category
Lifecycle
Last verified
Feb 10, 2026

Behavior

Includes

  • Contacts at MQL lifecycle stage

Excludes

  • Subscribers
  • Leads below threshold

Known limitations

  • Lifecycle stage is configurable per portal

Maps to internal

Qualified LeadPartially comparable

HubSpot MQL maps to the Marketing view of Qualified Lead, not the Sales-accepted (SQL) view.

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Sources

No sources recorded yet.