ExternalPlatformApprovedExternal
Google Ads · Engagement
A campaign-type-dependent interaction (e.g. expand on Lightbox ads).
76
Quality scoreThis is Google Ads’s own definition of “Engagement”. It is not an approved internal Northwind definition.
Platform formula
Depends on ad format — e.g. a 10s hover/expand on Lightbox, or a swipe on app ads
Specification
- Platform
- Google Ads
- Category
- Engagement
- Last verified
- Feb 20, 2026
Behavior
Includes
- Format-specific engagements
Excludes
- Standard clicks (counted separately)
Known limitations
- Definition varies by campaign type — not a single consistent metric
Maps to internal
Engagement RateNot comparable
Format-dependent; not comparable to internal engagement.
Compare definitionsSources
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