ExternalPlatformApprovedExternal
GA4 · Purchase Revenue
Revenue from purchase events tracked in GA4 (pre-refund, tag-dependent).
72
Quality scoreThis is GA4’s own definition of “Purchase revenue”. It is not an approved internal Northwind definition.
Platform formula
SUM(value from purchase events)
Specification
- Platform
- GA4
- Category
- Monetization
- Last verified
- Mar 1, 2026
Behavior
Includes
- Tagged purchase events
Excludes
- Refunds (unless refund events sent)
- Offline/finance adjustments
Known limitations
- Depends on correct event tagging
- Not the source of truth for finance
Maps to internal
RevenuePartially comparable
GA4 purchase revenue ≠ recognized Revenue — timing and refund handling differ. Finance mart is source of truth.
Compare definitionsSources
No sources recorded yet.