Marketing Performance

Marketing · weekly

Verified

Confidence79%

Validated2d ago

Updated2d ago

Sources1

Changes since last version0

Open issues2

Detected metrics from this report. Match each to a governed metric in the library, or create one.

Metrics matched to the Library3 of 3 · 100%

ROAS
failapprovedReturn on Ad Spend
Formula & definition
Custom formula found in the upload
```
SUM([Attributed Revenue]) / SUM([Ad Spend])
```
Calculated field · used in "Paid Channels"
Extracted definition
Return on ad spend — revenue generated per dollar of advertising.
Governed metric · Return on Ad Spend
```
attributed_revenue / ad_spend
```
Revenue attributed to advertising per dollar of ad spend.
CAC
passapprovedCustomer Acquisition Cost
Formula & definition
Custom formula found in the upload
```
SUM([Sales & Marketing Spend]) / COUNTD([New Customers])
```
Calculated field · used in "Efficiency"
Extracted definition
Customer acquisition cost across sales and marketing.
Governed metric · Customer Acquisition Cost
```
(sales_spend + marketing_spend) / new_customers
```
CAC divides all sales and marketing costs — including salaries, agency fees, and tooling — by the number of new customers acquired in the same period. It is the primary efficiency metric for go-to-market spend.
Conversion Rate
conflictedConversion Rate
Formula & definition
Custom formula found in the upload
```
COUNTD([Conversions]) / COUNTD([Sessions])
```
Calculated field · used in "Funnel"
Extracted definition
Share of sessions that resulted in a conversion.
Governed metric · Conversion Rate
```
conversions / starting_population
```
Conversion Rate is the percentage of a starting population (visitors, trials, or leads) that completes a defined target action such as signup, trial-start, or paid conversion. The population and action must be specified per funnel step.