MetricKPI Compass StandardApprovedInternal
Customer Acquisition Cost
Average cost incurred to acquire one new customer.
Unit
currency_per_customer
Aggregation
ratio
Definition
Average cost incurred to acquire one new customer.
Formula
Total Acquisition Cost / New Customers Acquired
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Customer Acquisition Cost.
Sources
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