MetricKPI Compass StandardApprovedInternal
Conversion Rate
Percentage of eligible users or sessions that complete a defined conversion.
Unit
percentage
Aggregation
ratio
Definition
Percentage of eligible users or sessions that complete a defined conversion.
Formula
Conversions / Eligible Population
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Conversion Rate.
Sources
No sources recorded yet.