MetricOrganizationConflictedInternal

Conversion Rate

Also known as CR, CVR

Share of visitors or leads that complete a target action.

Quality score

Unit

Aggregation

Ratio

Time grain

Weekly, Monthly

Definition

Conversion Rate is the percentage of a starting population (visitors, trials, or leads) that completes a defined target action such as signup, trial-start, or paid conversion. The population and action must be specified per funnel step.

Business meaning

Measures funnel efficiency — but the abbreviation 'CR' collides with other meanings across teams.

Formula

conversions / starting_population

Scope

Inclusions

Defined target action

Exclusions

Bounces without intent

Used in

Marketing Funnel
Growth Weekly

Sources

No sources recorded yet.