MetricKPI Compass StandardApprovedInternal
Return on Ad Spend
Revenue attributed to advertising divided by advertising cost.
Unit
ratio
Aggregation
ratio
Definition
Revenue attributed to advertising divided by advertising cost.
Formula
Attributed Revenue / Advertising Cost
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Return on Ad Spend.
Sources
No sources recorded yet.