Growth Review

Product · monthly

needs review

Confidence88%

Validated3d ago

Updated3d ago

Sources1

Changes since last version2

Open issues1

Detected metrics from this report. Match each to a governed metric in the library, or create one.

Metrics matched to the Library3 of 4 · 75%

Monthly Active Users
warnapprovedMonthly Active Users
Formula & definition
Governed metric · Monthly Active Users
```
COUNT(DISTINCT user_id WHERE qualifying_event in last 30 days)
```
MAU counts distinct users with at least one qualifying action (defined as a value-generating event) within a rolling 30-day window. It excludes internal and test accounts.
Engagement Rate
needs reviewEngagement Rate
Formula & definition
Custom formula found in the upload
```
COUNTD([Engaged Users]) / COUNTD([Active Users])
```
Calculated field · used in "Engagement"
Extracted definition
Share of active users who performed a core action.
Governed metric · Engagement Rate
```
qualifying_interactions / active_sessions
```
Engagement Rate measures the share of an audience that meaningfully interacts. Northwind's internal definition counts qualifying in-product interactions per active session — which differs materially from platform definitions like GA4 or Meta.
Net Revenue Retention
verifiedNet Revenue Retention
Formula & definition
Custom formula found in the upload
```
([Starting ARR] + [Expansion] - [Churn]) / [Starting ARR]
```
Calculated field · used in "Retention"
Extracted definition
Revenue retained and expanded from existing customers, net of churn.
Governed metric · Net Revenue Retention
```
(starting_MRR + expansion − contraction − churn) / starting_MRR
```
Revenue retained from existing customers incl. expansion, net of churn.
Feature Adoption
Unmatched
Formula & definition
Custom formula found in the upload
```
COUNTD([Users Using Feature]) / COUNTD([Eligible Users])
```
Calculated field · used in "Adoption"
Extracted definition
Share of eligible users who adopted the feature.