MetricOrganizationApprovedInternal
Monthly Active Users
Also known as MAU
Distinct users who performed a qualifying action in the last 30 days.
72
Quality scoreUnit
Users
Aggregation
Distinct count
Time grain
Rolling 30-day
Definition
MAU counts distinct users with at least one qualifying action (defined as a value-generating event) within a rolling 30-day window. It excludes internal and test accounts.
Business meaning
Top-of-funnel product health; denominator for engagement and stickiness (DAU/MAU).
Formula
COUNT(DISTINCT user_id WHERE qualifying_event in last 30 days)
Scope
Inclusions
- Qualifying product events
Exclusions
- Internal accounts
- Test accounts
- Bot traffic
Used in
- Product Health
Sources
No sources recorded yet.