MetricKPI Compass StandardApprovedInternal
Engagement Rate
Percentage of eligible exposures, users, or sessions that produce defined engagement.
Unit
percentage
Aggregation
ratio
Definition
Percentage of eligible exposures, users, or sessions that produce defined engagement.
Formula
Engagements / Eligible Exposures
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Engagement Rate.
Sources
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