MetricOrganizationNeeds reviewInternal

Engagement Rate

Also known as ER

Engaged interactions relative to reach or sessions (context-dependent).

Quality score

Unit

Aggregation

Ratio

Time grain

Weekly

Definition

Engagement Rate measures the share of an audience that meaningfully interacts. Northwind's internal definition counts qualifying in-product interactions per active session — which differs materially from platform definitions like GA4 or Meta.

Business meaning

Frequently confused across platforms — see the Compare view for GA4 vs Meta vs internal.

Formula

qualifying_interactions / active_sessions

Scope

Inclusions

Qualifying in-product interactions

Exclusions

Passive impressions
Ad interactions

Sources

No sources recorded yet.