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MetricOrganizationVerifiedInternal

Net Revenue Retention

Also known as NRR, NDR

Revenue retained from existing customers incl. expansion, net of churn.

84
Quality score

Unit

%

Aggregation

Ratio (cohort)

Time grain

Monthly, Annual

Business meaning

Above 100% means the existing base grows without new logos — a key efficiency signal.

Formula

(starting_MRR + expansion − contraction − churn) / starting_MRR

Used in

  • Executive Dashboard

Sources

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