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Board Deck — Q2

Strategy · quarterly

Verified

Confidence92%

Validated9d ago

Updated9d ago

Sources1

Changes since last version0

Open issues0

Detected metrics from this report. Match each to a governed metric in the library, or create one.

Metrics matched to the Library3 of 3 · 100%

ARR
verifiedAnnual Recurring Revenue
Formula & definition
Governed metric · Annual Recurring Revenue
```
MRR × 12
```
MRR expressed on an annualized basis (MRR × 12).
NRR
verifiedNet Revenue Retention
Formula & definition
Governed metric · Net Revenue Retention
```
(starting_MRR + expansion − contraction − churn) / starting_MRR
```
Revenue retained from existing customers incl. expansion, net of churn.
Logo Churn
approvedChurn Rate
Formula & definition
Governed metric · Churn Rate
```
customers_lost / customers_at_start
```
Churn Rate measures the percentage of customers or recurring revenue lost in a period. Northwind tracks both logo churn (customers) and revenue churn; this object is logo churn unless noted.