MetricOrganizationApprovedInternal

Churn Rate

Also known as Logo Churn

Share of customers (or revenue) lost during a period.

Quality score

Unit

Aggregation

Ratio

Time grain

Monthly

Definition

Churn Rate measures the percentage of customers or recurring revenue lost in a period. Northwind tracks both logo churn (customers) and revenue churn; this object is logo churn unless noted.

Formula

customers_lost / customers_at_start

Scope

Inclusions

—

Exclusions

Downgrades (tracked as revenue churn)

Used in

Retention Dashboard

Sources

No sources recorded yet.