MetricKPI Compass StandardApprovedInternal
Churn Rate
Percentage of customers or recurring revenue lost during a period.
Unit
percentage
Aggregation
ratio
Definition
Percentage of customers or recurring revenue lost during a period.
Formula
Customers Lost / Customers at Start of Period
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Churn Rate.
Sources
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