MetricKPI Compass StandardApprovedInternal
Clicks
The number of times users clicked an ad.
Definition
Clicks count interactions with an ad. Crucially, platforms differ on what counts as a click — some count only clicks to a destination, others include social engagement — so cross-platform totals are rarely directly comparable.
Platform variations
How platforms implement this metric — external definitions, not competing internal ones. They often count differently, so review before combining.
Clicks (All) (Meta Ads)Meta AdsClicks (All) (TikTok Ads)TikTok AdsClicks (Google Ads)Google AdsClicks (LinkedIn Ads)LinkedIn AdsLink Clicks (Meta Ads)Meta Ads
Compare all 5 platform definitions side by side →Sources
No sources recorded yet.