ExternalPlatformApprovedInternal
Clicks (All) (Meta Ads)
The number of clicks, taps, or swipes on Meta ads, including link clicks and interactions with other parts of the ad.
This is Meta Ads’s own definition of “Clicks (All) (Meta Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Link clicks
- Clicks on Page or profile names
- Media expansions
- Other ad interactions
Excludes
—Known limitations
- Meta separately reports narrower metrics such as Link Clicks and Outbound Clicks.
Sources
- Meta Business Help CenterVerified 2026-08-04