ExternalPlatformApprovedInternal
Link Clicks (Meta Ads)
The number of clicks on links within an ad that lead to destinations or experiences specified by the advertiser.
This is Meta Ads’s own definition of “Link Clicks (Meta Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Clicks on specified ad links
Excludes
- Other non-link ad interactions
Known limitations
- Link Clicks can include destinations on or off Meta; Outbound Clicks is narrower.
Sources
- Meta Business Help CenterVerified 2026-08-04