ExternalPlatformApprovedInternal
Clicks (Google Ads)
Google Ads counts a click when someone clicks an ad, such as the ad headline, phone number, or another eligible interactive element.
This is Google Ads’s own definition of “Clicks (Google Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Google Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Eligible ad clicks
Excludes
- Impressions
- Unsuccessful destination loads are still clicks
Known limitations
- A click can be counted even when the person does not successfully reach the website.
Sources
- Google Ads HelpVerified 2026-08-04