MetricKPI Compass StandardApprovedInternal
Click-Through Rate
Percentage of impressions that result in clicks.
Unit
percentage
Aggregation
ratio
Definition
Percentage of impressions that result in clicks.
Formula
Clicks / Impressions
Assumed fields: {{numerator_expression}}{{denominator_expression}}{{numerator_measure}}{{denominator_measure}}
Return blank or null when the denominator is zero. Confirm filters, grain, and inclusion rules before production use. Tableau, Looker (LookML), and Datorama templates are generated from the canonical formula — confirm field references before production use.
Standard reference formula for Click-Through Rate.
Platform variations
How platforms implement this metric — external definitions, not competing internal ones. They often count differently, so review before combining.
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