ExternalPlatformApprovedInternal
CTR (All) (Meta Ads)
The percentage of impressions that generated a Clicks (all) interaction.
This is Meta Ads’s own definition of “CTR (All) (Meta Ads)”. It is not an approved internal Northwind definition.
Platform formula
Clicks (all) / Impressions
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Clicks (all)
- Impressions
Excludes
—Known limitations
- Meta provides multiple CTR variants based on click type.
Sources
- Meta Business Help CenterVerified 2026-08-04