ExternalPlatformApprovedInternal
Average CTR (LinkedIn Ads)
The percentage of chargeable clicks relative to impressions.
This is LinkedIn Ads’s own definition of “Average CTR (LinkedIn Ads)”. It is not an approved internal Northwind definition.
Platform formula
Chargeable clicks / Impressions
Specification
- Platform
- LinkedIn Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Chargeable clicks
- Impressions
Excludes
—Known limitations
- Chargeable-click rules depend on ad format and objective.
Sources
- LinkedIn Marketing Solutions HelpVerified 2026-08-04