ExternalPlatformApprovedInternal
CTR (Google Ads)
The number of ad clicks divided by the number of impressions.
This is Google Ads’s own definition of “CTR (Google Ads)”. It is not an approved internal Northwind definition.
Platform formula
Clicks / Impressions
Specification
- Platform
- Google Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Google Ads clicks
- Google Ads impressions
Excludes
—Known limitations
- CTR quality expectations vary by network, ad type, and advertiser.
Sources
- Google Ads HelpVerified 2026-08-04