Knowledge Library
Where your company defines how it talks about the business — metrics, business terms, acronyms, processes, dashboards, datasets, teams, and policies, all connected and governed.
9 definitions
Customer
An organization or person with an active paid relationship.
ConceptConflicted63/100
Active Customer
A customer with a paid subscription and recent product usage.
ConceptApproved70/100
Trial User
A user evaluating the product on a time-limited free trial.
ConceptApproved65/100
Subscriber
A user or account holding an active recurring subscription.
ConceptApproved62/100
Qualified Lead
MQL · SQL
A lead meeting fit + intent criteria, ready for sales follow-up.
ConceptApproved67/100
Opportunity
A qualified sales deal being actively worked toward close.
ConceptApproved64/100
Session
A period of continuous user activity — defined differently per tool.
ConceptNeeds review55/100
Conversion
The completion of a defined valuable action.
ConceptConflicted57/100
Enterprise Customer
A customer in the Enterprise segment (≥ $50k ARR or ≥ 500 seats).
ConceptApproved68/100