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Qualified Lead

Also known as MQL, SQL

A lead meeting fit + intent criteria, ready for sales follow-up.

Quality score

Definition

A Qualified Lead has passed both marketing (MQL) and sales (SQL) qualification thresholds — matching the ideal customer profile and showing buying intent.

Definitions by team

Marketing

MQL — reached lead score ≥ 70 and matches ICP.

Sales

SQL — accepted by an AE after discovery.

Used by

Marketing
Sales

Sources

No sources recorded yet.