Compare

Put definitions side by side — internal vs external, or across platforms — to see exactly where they agree and where they don’t.

Presets:

RevenueGA4 · Purchase Revenue

Attribute	Revenue Internal	GA4 · Purchase Revenue External
Origin	Internal	External · GA4
Definition	Revenue is the total recognized income earned from customer subscriptions, expansion, and professional services within a reporting period, net of refunds and credits. It follows finance's recognition policy and excludes bookings not yet delivered.	Revenue from purchase events tracked in GA4 (pre-refund, tag-dependent).
Unit	USD	—
Formula	SUM(recognized_subscription_revenue + services_revenue) − refunds − credits	SUM(value from purchase events)
Includes	Subscription revenue Expansion revenue Professional services	Tagged purchase events
Excludes	Unrecognized bookings Sales tax Partner pass-through	Refunds (unless refund events sent) Offline/finance adjustments
Applicable dimensions / channels	Executive Dashboard Finance Monthly Close	Date Channel Country
Known limitations	—	Depends on correct event tagging Not the source of truth for finance
Comparability to internal	Internal source of truth	Partially comparable

AI-generated · review before relying on it

These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.