Presets: Engagement across platforms Revenue: internal vs GA4 Customer: internal vs Salesforce
Qualified Lead HubSpot · Marketing Qualified Lead Add definition… Revenue (Metric) Net Revenue (Metric) Monthly Recurring Revenue (Metric) Annual Recurring Revenue (Metric) Customer Acquisition Cost (Metric) Lifetime Value (Metric) Churn Rate (Metric) Net Revenue Retention (Metric) Gross Revenue Retention (Metric) Monthly Active Users (Metric) Daily Active Users (Metric) Conversion Rate (Metric) Engagement Rate (Metric) Return on Ad Spend (Metric) Average Order Value (Metric) Age (Dimension) Geography (Dimension) Country (Dimension) Region (Dimension) Channel (Dimension) Campaign (Dimension) Device (Dimension) Customer Segment (Dimension) Subscription Plan (Dimension) Date (Dimension) Customer (Concept) Active Customer (Concept) Trial User (Concept) Subscriber (Concept) Opportunity (Concept) Session (Concept) Conversion (Concept) Enterprise Customer (Concept) CR (Acronym) CAC (Acronym) LTV (Acronym) MRR (Acronym) ARR (Acronym) MAU (Acronym) DAU (Acronym) CVR (Acronym) ROAS (Acronym) NRR (Acronym) GRR (Acronym) AOV (Acronym) MTA (Acronym) Campaign Naming Convention (Taxonomy) Product Taxonomy (Taxonomy) Sales Stage Taxonomy (Taxonomy) Customer Segment Taxonomy (Taxonomy) Channel Taxonomy (Taxonomy) GA4 · Engaged Session (External definition) Meta · Post Engagement (External definition) Google Ads · Engagement (External definition) LinkedIn · Engagement Rate (External definition) GA4 · Purchase Revenue (External definition) Salesforce · Account (External definition) Snowflake (Data source) GA4 (Data source) Meta Ads (Data source) Google Ads (Data source) Salesforce (Data source) HubSpot (Data source) Stripe (Data source) Amplitude (Data source) MQL (Acronym) SQL (Acronym) ARR (Acronym) ACV (Acronym) LTV (Acronym) NRR (Acronym) GRR (Acronym) QBR (Acronym) OKR (Acronym) SLA (Acronym) NPS (Acronym) Active Customer (Business term) Power User (Business term) Expansion Revenue (Business term) Qualified Pipeline (Business term) Opportunity (Business term) Customer Health Score (Business term) North Star Metric (Business term) Launch Ready (Business term) Tier 1 Customer (Business term) Strategic Initiative (Business term) Monthly Financial Close (Process) Lead Qualification (Process) Executive Dashboard (Dashboard) Marketing Performance (Dashboard) finance.mart_revenue (Dataset) marketing.roas_weekly (Dataset) Finance (Team) Marketing Analytics (Team) Core Platform (Product) Metric Certification Policy (Policy) Naming Standard (Policy) Attribute Qualified Lead HubSpot · Marketing Qualified Lead Origin Internal External · HubSpot Definition A Qualified Lead has passed both marketing (MQL) and sales (SQL) qualification thresholds — matching the ideal customer profile and showing buying intent. A contact HubSpot flags as marketing-qualified based on lifecycle stage. Unit — — Formula — — Includes — Contacts at MQL lifecycle stage Excludes — Subscribers Leads below threshold Applicable dimensions / channels — Known limitations — Lifecycle stage is configurable per portal Comparability to internal Internal source of truth Partially comparable
AI interpretation AI-generated · review before relying on it These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.