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Presets:

Engagement RateMeta · Post Engagement

Attribute	Engagement Rate Internal	Meta · Post Engagement External
Origin	Internal	External · Meta Ads
Definition	Engagement Rate measures the share of an audience that meaningfully interacts. Northwind's internal definition counts qualifying in-product interactions per active session — which differs materially from platform definitions like GA4 or Meta.	Total actions (reactions, comments, shares, clicks) on a post or ad.
Unit	%	—
Formula	qualifying_interactions / active_sessions	SUM(reactions + comments + shares + clicks + saves + other post interactions)
Includes	Qualifying in-product interactions	Reactions Comments Shares Link & non-link clicks Saves
Excludes	Passive impressions Ad interactions	Passive impressions without interaction Video 3s views (separate metric)
Applicable dimensions / channels	—	Date Campaign Age Country Placement
Known limitations	—	Counts interactions with platform content, not product usage A single user can generate many engagements
Comparability to internal	Internal source of truth	Not comparable

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These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.