Compare

Put definitions side by side — internal vs external, or across platforms — to see exactly where they agree and where they don’t. Never combine metrics whose definitions materially differ.

Cross-platform presets: Clicks across ad platforms Impressions across ad platforms Reach across ad platforms Frequency across ad platforms Click-through rate across ad platforms

Presets:

Engagement RateLinkedIn · Engagement Rate

Attribute	Engagement Rate Internal	LinkedIn · Engagement Rate External
Origin	Internal	External · LinkedIn Ads
Definition	Percentage of eligible exposures, users, or sessions that produce defined engagement.	Engagements divided by impressions on sponsored content.
Unit	percentage	—
Aggregation	ratio	—
Formula	Engagements / Eligible Exposures	(clicks + likes + comments + shares + follows) / impressions
Includes	—	Clicks Reactions Comments Shares Follows
Excludes	—	Impressions without interaction
Applicable dimensions / channels	—	Date Campaign Country Job Function
Known limitations	—	Ratio to impressions, not sessions
Comparability notes	—	Both are ratios, but denominators differ (impressions vs sessions).
Comparability to internal	Internal source of truth	Partially comparable

AI interpretation

AI-generated · review before relying on it

These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.