Compare

Put definitions side by side — internal vs external, or across platforms — to see exactly where they agree and where they don’t.

Presets:

Engagement RateLinkedIn · Engagement Rate

Attribute	Engagement Rate Internal	LinkedIn · Engagement Rate External
Origin	Internal	External · LinkedIn Ads
Definition	Engagement Rate measures the share of an audience that meaningfully interacts. Northwind's internal definition counts qualifying in-product interactions per active session — which differs materially from platform definitions like GA4 or Meta.	Engagements divided by impressions on sponsored content.
Unit	%	—
Formula	qualifying_interactions / active_sessions	(clicks + likes + comments + shares + follows) / impressions
Includes	Qualifying in-product interactions	Clicks Reactions Comments Shares Follows
Excludes	Passive impressions Ad interactions	Impressions without interaction
Applicable dimensions / channels	—	Date Campaign Country Job Function
Known limitations	—	Ratio to impressions, not sessions
Comparability to internal	Internal source of truth	Partially comparable

AI-generated · review before relying on it

These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.