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Presets:

Engagement RateGoogle Ads · Engagement

Attribute	Engagement Rate Internal	Google Ads · Engagement External
Origin	Internal	External · Google Ads
Definition	Engagement Rate measures the share of an audience that meaningfully interacts. Northwind's internal definition counts qualifying in-product interactions per active session — which differs materially from platform definitions like GA4 or Meta.	A campaign-type-dependent interaction (e.g. expand on Lightbox ads).
Unit	%	—
Formula	qualifying_interactions / active_sessions	Depends on ad format — e.g. a 10s hover/expand on Lightbox, or a swipe on app ads
Includes	Qualifying in-product interactions	Format-specific engagements
Excludes	Passive impressions Ad interactions	Standard clicks (counted separately)
Applicable dimensions / channels	—	Date Campaign Device Country
Known limitations	—	Definition varies by campaign type — not a single consistent metric
Comparability to internal	Internal source of truth	Not comparable

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These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.