Compare

Put definitions side by side — internal vs external, or across platforms — to see exactly where they agree and where they don’t. Never combine metrics whose definitions materially differ.

Cross-platform presets: Clicks across ad platforms Impressions across ad platforms Reach across ad platforms Frequency across ad platforms Click-through rate across ad platforms

Presets:

Engagement RateGoogle Ads · Engagement

Attribute	Engagement Rate Internal	Google Ads · Engagement External
Origin	Internal	External · Google Ads
Definition	Percentage of eligible exposures, users, or sessions that produce defined engagement.	A campaign-type-dependent interaction (e.g. expand on Lightbox ads).
Unit	percentage	—
Aggregation	ratio	—
Formula	Engagements / Eligible Exposures	Depends on ad format — e.g. a 10s hover/expand on Lightbox, or a swipe on app ads
Includes	—	Format-specific engagements
Excludes	—	Standard clicks (counted separately)
Applicable dimensions / channels	—	Date Campaign Device Country
Known limitations	—	Definition varies by campaign type — not a single consistent metric
Comparability notes	—	Format-dependent; not comparable to internal engagement.
Comparability to internal	Internal source of truth	Not comparable

AI interpretation

AI-generated · review before relying on it

These definitions come from different sources. Review each object’s scope, formula, and comparability before combining them in a single report.