Category
KPI Strategy
5 articles on kpi strategy.
Why Not Just Use ChatGPT for Analytics?
A great generalist — but even with memory turned on, it's personal to one account. Here's what that actually means for a team trying to run analytics on shared, governed data.
Zach Edelstein
Founder, KPI Compass
How AI Can (and Can't) Help With KPI Planning
AI is genuinely useful for assembling a first-draft measurement framework fast. It's not a substitute for someone who understands your business deciding what actually matters.
Zach Edelstein
Founder, KPI Compass
How to Choose the Right KPIs for Your Marketing Function
A framework for picking KPIs that actually inform decisions, instead of just filling out a dashboard.
Zach Edelstein
Founder, KPI Compass
Product-Led Growth Metrics That Actually Predict Retention
Signups and activation get most of the attention in PLG dashboards. The metrics that actually predict who sticks around live one layer deeper.
Zach Edelstein
Founder, KPI Compass
Vanity Metrics vs. Actionable KPIs: How to Tell the Difference
Both go up and to the right in a slide deck. Only one of them should change what you do on Monday morning.
Zach Edelstein
Founder, KPI Compass