The KPI Compass Blog
Practical guidance on KPI strategy, data reconciliation, and campaign taxonomy governance — the parts of metrics work that don't fit in a dashboard.
Why Not Just Use ChatGPT for Analytics?
A great generalist — but even with memory turned on, it's personal to one account. Here's what that actually means for a team trying to run analytics on shared, governed data.
Zach Edelstein
Founder, KPI Compass
Community Benchmarking: When Aggregate Peer Data Helps (and When It Doesn't)
Data from companies like yours can be more relevant than a published report — but only past a certain sample size, and only with real privacy guarantees.
Zach Edelstein
Founder, KPI Compass
How AI Can (and Can't) Help With KPI Planning
AI is genuinely useful for assembling a first-draft measurement framework fast. It's not a substitute for someone who understands your business deciding what actually matters.
Zach Edelstein
Founder, KPI Compass
How to Choose the Right KPIs for Your Marketing Function
A framework for picking KPIs that actually inform decisions, instead of just filling out a dashboard.
Zach Edelstein
Founder, KPI Compass
SaaS Benchmarks by Company Stage: How to Read NRR, Activation, and CAC Payback Correctly
The right benchmark for a Series A company and a Series C company aren't the same number — they're not even measuring comparable situations.
Zach Edelstein
Founder, KPI Compass
E-commerce vs. SaaS: How KPI Benchmarks Differ by Business Model
The same word — churn, LTV, CAC — means something structurally different depending on whether you're selling a subscription or a product.
Zach Edelstein
Founder, KPI Compass
Building a Campaign Naming Taxonomy That Actually Scales
Most campaign naming conventions fall apart within a quarter. Here's how to design one that survives contact with a real team.
Zach Edelstein
Founder, KPI Compass
Product-Led Growth Metrics That Actually Predict Retention
Signups and activation get most of the attention in PLG dashboards. The metrics that actually predict who sticks around live one layer deeper.
Zach Edelstein
Founder, KPI Compass
A Practical Guide to Reconciling Ad Platform Data With Your Reporting Dashboards
Why the numbers in your dashboard drift from what Google Ads or Meta Ads reports, and a repeatable workflow for catching it before a client does.
Zach Edelstein
Founder, KPI Compass