Research & Benchmarks
What should this metric mean, and what should good performance look like?
Understand what a metric should mean and what good performance looks like. KPI Compass pairs curated research and industry benchmarks — with methodologies, citations, and confidence ratings — with the benchmarks your company defines for itself.
Research & Benchmarks
126 tracked| Metric | Benchmark | Source | State |
|---|---|---|---|
| ROAS | 3.2× – 4.1× | Nielsen 2026 | AI-suggested |
| CAC | $980 – $1,350 | OpenView SaaS | approved |
| Net Revenue Retention | 108% – 120% | KeyBanc 2026 | approved |
| Conversion Rate | 2.1% – 3.4% | Unbounce | pending |
What it covers
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Confidence Center
A live read on whether your reporting can be trusted right now.
Learn moreReport Validation
Check every report against trusted sources before anyone sees it.
Learn moreKnowledge Library
Your company’s shared business language — defined, connected, and certified.
Learn moreTaxonomy
Consistent naming and classification across business and campaign data.
Learn moreAI Consultant
AI grounded in your validated reports, definitions, and trusted sources.
Learn moreIntegrations
Additive to your stack — warehouses, BI, transformation, CRM, files, and APIs.
Learn moreTrust every report before anyone sees it.
Build trust in every report, every metric, and every business decision.