Net Revenue Retention

Industry research and benchmark recommendations. External and AI-synthesized — separate from your internal definition.

Internal definition

These benchmarks are AI-generated recommendations — they don’t become your official target until you approve them.

Benchmark recommendations

Benchmarks are recommendations drawn from external research and are never your official target until approved.

Industry benchmark

Industry median (B2B SaaS)

AI suggested

102%high confidence

94%median 102%118%

Interquartile range across sources

Median NRR across B2B SaaS; enterprise top-quartile exceeds 115%.

Supporting evidence (1)

SaaS Capital · Oct 5, 2025

Last reviewed —

Industry summary

AI synthesis

NRR captures how much revenue you retain and expand from your existing customer base, net of contraction and churn. Above 100% signals a business that grows even without new logos. It is one of the strongest predictors of durable SaaS growth, but is highly segment-dependent — enterprise cohorts retain far better than SMB.

How it varies by segment

Enterprise SaaS

112–120%

Mid-Market SaaS

100–108%

SMB SaaS

88–98%

Best practices

Measure on a trailing cohort basis
Separate expansion from new logos
Report NRR and GRR together

Common mistakes

Blending segments that behave differently
Counting new-logo revenue in NRR
Ignoring contraction

Related research

Net Revenue Retention Benchmarks 2025
SaaS Capital · Oct 5, 2025
90% relevant
Median NRR for B2B SaaS is ~102%; top-quartile enterprise exceeds 115%. SMB-focused companies typically sit below 100%.
Enterprise NRR ~115%+ top quartileSMB often < 100%Expansion is the primary NRR driver
Source: SaaS Capital AI confidence 85%