All reports
Marketing Performance
Marketing · weekly
Verified
Confidence79%
Validated2d ago
Updated2d ago
Sources1
Changes since last version0
Open issues2
Weekly ROAS, CAC, and conversion tracking across paid channels.
79%
Confidence · verified
Validated 2d ago
Pass 2Warn 0Fail 1
Trend
79%▼ 15
Validation timeline
- !84%16d ago1 warning
- ✓94%9d ago
- ×79%2d ago1 failed
Latest validation results
| Metric | Reported | Source | Delta | Result |
|---|---|---|---|---|
| Return on Ad Spend | 3.10 | 2.74 | +13.1% | fail |
| Customer Acquisition Cost | 1,240 | 1,255 | +1.2% | pass |
3/3
Metrics governed
2
Open issues
2
Validation rules
weekly
Frequency
- Owner
- Jordan Blake
- Department
- Marketing
- Primary source
- Analytics Warehouse
- Last updated
- 2d ago
- Last validated
- 2d ago
- Next scheduled
- just now
Validation rules
- Return on Ad SpendAnalytics Warehouse · pct_tol ±5%
select revenue / nullif(spend,0) from marketing.roas_weekly order by week desc limit 1 - Customer Acquisition CostAnalytics Warehouse · pct_tol ±5%
select spend / nullif(new_customers,0) from marketing.cac_weekly order by week desc limit 1