MetricKPI Compass StandardApprovedInternal
Quality Score
A platform diagnostic that evaluates the expected quality and relevance of an ad, keyword, landing page, or other advertising entity.
Definition
Quality Score is most commonly associated with Google Ads, where it is a diagnostic score based on expected click-through rate, ad relevance, and landing-page experience compared with other advertisers.
Platform variations
How platforms implement this metric — external definitions, not competing internal ones. They often count differently, so review before combining.
Sources
- Google Ads HelpVerified 2026-08-04
- Google Ads Help (secondary)