ExternalPlatformApprovedInternal
Quality Score (Google Ads)
A 1-to-10 diagnostic score that compares the quality of an ad and landing page with other advertisers, based on expected CTR, ad relevance, and landing-page experience.
This is Google Ads’s own definition of “Quality Score (Google Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Google Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Expected CTR
- Ad relevance
- Landing-page experience
Excludes
—Known limitations
- Diagnostic reporting value; low-volume keywords may not have enough data.
Sources
- Google Ads HelpVerified 2026-08-04