MetricKPI Compass StandardApprovedInternal

Landing Page Views

The number of times an ad click resulted in the linked destination successfully loading.

Definition

Landing Page Views distinguish completed destination loads from raw ad clicks. Meta defines the metric around clicks that successfully load a website, mobile app, or shop destination.

Formula

Count of successfully loaded destinations following eligible ad clicks

Platform variations

How platforms implement this metric — external definitions, not competing internal ones. They often count differently, so review before combining.

Landing Page Views (Meta Ads)Meta Ads

Sources

Meta Business Help CenterVerified 2026-08-04
Meta Business Help Center (secondary)