ExternalPlatformApprovedInternal
Landing Page Views (Meta Ads)
The number of times a person clicked an ad link and successfully loaded the linked website, mobile app, or Meta shop.
This is Meta Ads’s own definition of “Landing Page Views (Meta Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Eligible link click followed by successful destination load
Excludes
- Clicks without a successful load
Known limitations
- Can be lower than Link Clicks because the destination may not finish loading.
Sources
- Meta Business Help CenterVerified 2026-08-04