ExternalPlatformApprovedInternal
Unique Reach (Google Ads)
An estimate of the total number of people shown an ad across supported devices, formats, sites, apps, and networks.
This is Google Ads’s own definition of “Unique Reach (Google Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Google Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Estimated distinct people exposed
Excludes
—Known limitations
- Modeled and not additive across overlapping date ranges or campaign groups.
Sources
- Google Ads HelpVerified 2026-08-04