ExternalPlatformApprovedInternal
Reach (TikTok Ads)
The number of unique user accounts exposed to an ad impression at least once.
This is TikTok Ads’s own definition of “Reach (TikTok Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- TikTok Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Unique exposed TikTok accounts
Excludes
—Known limitations
- A user account can contribute multiple impressions but only one unit of reach in the selected scope.
Sources
- TikTok Ads HelpVerified 2026-08-04