ExternalPlatformApprovedInternal
Reach (Meta Ads)
The number of people Meta estimates saw an ad at least once.
This is Meta Ads’s own definition of “Reach (Meta Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Estimated people shown the ad
Excludes
—Known limitations
- Reach is estimated and differs from impressions, which count repeat exposure.
Sources
- Meta Business Help CenterVerified 2026-08-04