ExternalPlatformApprovedInternal
Impressions (TikTok Ads)
The number of times TikTok ads were shown.
This is TikTok Ads’s own definition of “Impressions (TikTok Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- TikTok Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Shown ads
Excludes
—Known limitations
- A unique user can generate multiple impressions.
Sources
- TikTok Ads HelpVerified 2026-08-04