ExternalPlatformApprovedInternal
Impressions (Meta Ads)
The number of times Meta ads were on screen.
This is Meta Ads’s own definition of “Impressions (Meta Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Meta Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- On-screen ad appearances
Excludes
—Known limitations
- One person can generate multiple impressions.
Sources
- Meta Business Help CenterVerified 2026-08-04