ExternalPlatformApprovedInternal
Impressions (Google Ads)
An impression is counted each time an ad is shown on a Google search result page or another site or property in the Google Network.
This is Google Ads’s own definition of “Impressions (Google Ads)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Google Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Served ad appearances
Excludes
—Known limitations
- In some environments only part of an ad may be shown.
Sources
- Google Ads HelpVerified 2026-08-04