ExternalPlatformApprovedInternal
Impressions (Campaign Manager 360)
Campaign Manager 360 counts an impression when its ad server serves the creative or, in certain implementations, when the impression tracking request is made.
This is Cm360’s own definition of “Impressions (Campaign Manager 360)”. It is not an approved internal Northwind definition.
Specification
- Platform
- Cm360
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Ad-server impression events
Excludes
—Known limitations
- Counting method can vary by tag type and delivery environment; invalid activity is filtered.
Sources
- Campaign Manager 360 HelpVerified 2026-08-04