ExternalPlatformApprovedInternal
Frequency (TikTok Ads)
The average number of times each user saw an ad during the selected period.
This is TikTok Ads’s own definition of “Frequency (TikTok Ads)”. It is not an approved internal Northwind definition.
Platform formula
Impressions / Reach
Specification
- Platform
- TikTok Ads
- Source version
- current
- Last verified
- Aug 4, 2026
Behavior
Includes
- Impressions
- Reach
Excludes
—Known limitations
- TikTok also reports period-specific values such as average 7-day frequency.
Sources
- TikTok Ads HelpVerified 2026-08-04